I'll admit that I don't always have concrete reasons for my tech choices. I'll stick with AMD to the end, even if their CPUs under -perform Intel simply because I like their company.
Similarly, I don't care how great ipods are, or how cool the new iphone 3g is. I think that apple is a company of glam craving, secret-society-wanna-be like numskulls and I've simply never liked their products. They are a sterile company, removing the need for a community by simply making idiot proof, overpriced, fashion-centric products, they make up for the fact that none of their features are actually new by having a stupid consumer base* and advertising like they are the first to do things when they never are.
So I'm always glad to see the worlds most consistently respected source of tech news (wired digital is a conglomeration of ars technica, wired magazine and reddit) point out that apples losing their clean cut image and their "it just works" theme and publicly becoming the money grubbing-Microsoft-like-entity that i always thought it was on the inside.
* I know plenty of smart people that own a mac, but im sorry, the majority of thier sales are made on the fact that most people care more about how shiny and white something is than its price point or its featureset.